Behind-the-scenes: weekend studio tour
Total reach ?
28%
24.8K
vs. 34.5K last week
Engagement rate ?
34%
2.4%
vs. 3.6% last week
New followers ?
12%
+42
vs. +48 last week
Profile visits ?
8%
1,284
vs. 1,189 last week
Engagement over time
Daily engagement rate · last 7 days vs. previous 7
This week
Last week
Anomaly detected
Recommended next steps
Ranked by expected impact
Post 3 Reels this week focused on styling tips
High
Your Reels get 2.3× more reach than static posts. You posted none this week — bringing them back is the fastest path to recovery.
Shift posting time to 7–9 PM
Medium
Your audience is most active in the evening, but recent posts went out mid-day. Small shift, meaningful difference.
Reply to comments within 1 hour
Low
Your reply rate dropped from 78% to 41%. Engagement compounds when followers feel heard.
Why it dropped — Content mix
High impactYou posted 5 static photos and 0 Reels this week. Normally you'd post 2–3 Reels — that's where most of your engagement comes from.
Why it dropped — Timing
Medium impactMost of this week's posts went out between 11 AM – 2 PM. Your audience engages most between 7 – 9 PM.
Recent posts
How each post performed against your typical baseline
Post
Reach
Likes
Comments
Saves
Status
Aa
1.2K
38
3
2
Underperform
Bb
5 ways to style a linen blazer this winter
4.8K
312
24
68
Top post
Cc
New arrivals — limited drop preview
2.1K
94
8
14
Below avg
Dd
Customer favorite: the everyday tote
1.6K
52
4
6
Underperform
Ee
Morning ritual — what we're wearing today
2.8K
118
11
19
Average
Performance
Engagement, reach, and growth over the last 7 days
Impressions
22%
86.3K
vs. 110.7K last week
Avg likes / post
31%
123
vs. 178 last week
Avg comments
18%
9.2
vs. 11.2 last week
Saves
14%
109
vs. 96 last week
Engagement by content type
Average engagement rate per format · last 30 days
Reels14 posts
+46%
Carousels8 posts
+15%
Photos22 posts
−23%
Stories41 posts
−11%
Posts
Every post you've published in the selected window
Post
Reach
Likes
Comments
Saves
Status
Re
Linen blazer styling — 3 outfit ideas
12.4K
847
63
142
Top postBb
5 ways to style a linen blazer this winter
4.8K
312
24
68
Top postEe
Morning ritual — what we're wearing today
2.8K
118
11
19
AverageCc
New arrivals — limited drop preview
2.1K
94
8
14
Below avgCa
Studio Q&A — what's in our atelier
3.6K
204
18
31
AverageDd
Customer favorite: the everyday tote
1.6K
52
4
6
UnderperformAa
Behind-the-scenes: weekend studio tour
1.2K
38
3
2
UnderperformSt
Quick mirror check — sweater fit
980
22
1
0
UnderperformAudience
Who's following you and where they're tuning in from
Total followers2.4%
18,924
+438 this month
Active followers4%
11.3K
59.7% of audience
Avg session time11%
2:14
vs. 2:01 last month
Churn rate0.0%
1.2%
industry median 1.3%
Age & gender
Distribution across followers
25 – 34 · Women36.4%
18 – 24 · Women24.1%
35 – 44 · Women16.0%
25 – 34 · Men11.2%
18 – 24 · Men7.0%
Other5.3%
Top locations
By share of total audience
01🇺🇸United States42.1%+0.4
02🇬🇧United Kingdom13.8%+0.2
03🇨🇦Canada8.6%−0.1
04🇦🇺Australia6.2%+0.1
05🇩🇪Germany4.4%+0.3
06🇫🇷France3.9%−0.2
Recommendations
Six actions Pulse thinks will move your numbers this week
Post 3 Reels this week focused on styling tips
HighYour Reels get 2.3× more reach than static posts. You posted none this week — bringing them back is the fastest path to recovery.
Shift posting time to 7–9 PM
MediumYour audience is most active in the evening, but recent posts went out mid-day. Small shift, meaningful difference.
Reply to comments within 1 hour
LowYour reply rate dropped from 78% to 41%. Engagement compounds when followers feel heard.
Re-share your top carousel from October
Medium"5 ways to style a linen blazer" hit 4.8K reach. Repurposing top performers is a high-leverage habit.
Tighten your hashtag set to 8–12 tags
LowYou're using 25+ hashtags per post. Tighter, more specific sets out-perform large generic ones on the current algorithm.
Add a caption hook in the first 7 words
HighCaptions starting with a question or a number get 1.8× the saves. Your last 5 posts all opened with the brand name.
Anomalies
Statistically significant deviations from your typical pattern
Engagement rate dropped 34% week-over-week
Sustained drop across all formats — strongest impact on photos (−58%). Confidence 96%. See the Diagnosis view for the suggested fix.
Reels publishing gap — 0 posts in 7 days
You typically publish 2 – 3 Reels per week. This is the longest gap in 90 days. Strongly correlated with the engagement drop above.
Reply latency rose to 4h 12m
Your typical reply latency is under 90 minutes. Followers are 2.1× more likely to repeat-engage when replied to within an hour.
Profile-visit spike from Pinterest referral
+212 visits over baseline, traced to a single saved pin. Worth following up with a complementary post while attention is hot.
Benchmarks
How you compare to creators in Fashion · Indie studios · 14k – 25k followers
Your stats vs. peer median
Coral = you · Grey = peer median (n = 218 accounts)
Engagement rate%
−35%
Reach per postfollowers
−19%
Saves per postcount
+38%
Follower growthper month
+26%
Posting cadenceposts per week
−10%
Reply ratewithin 24h
−39%